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The minds behind the threads

Our Team

  • Shahab Bahaudeen, Founder & CEO

    ShahabBahaudeen

    Founder & CEO

    With 18+ years of successful experience in the seamless apparel industry, Shahab has built deep expertise in Business Strategy, Seamless Product Development, Brand Building, Customer Service, Client Relations, Product Operations, Product Costing, Allocation, and Material Sourcing.

    Shahab understands diverse business models and tailors strategies to meet each brand's unique requirements, successfully partnering with Lululemon, Adidas, Gymshark, Nike, Vuori, LSKD, Old Navy, and Athleta. He has driven growth from inception to large-scale success, including developing Lululemon from its first sample order (FOB $120mn+, Retail $1B+) and scaling other brands from concept to multimillion-dollar operations.

    A disrupter of business models, Shahab is also recognized as an expert in seamless apparel costing and building strong customer relationships, consistently delivering innovation, value, and measurable results to global brands.

  • Usman Thaha, Chief Brand & Product Officer

    UsmanThaha

    Chief Brand & Product Officer

    With extensive experience in the apparel industry, he specializes in Marketing and Product Management within seamless circular knit apparel, working at the intersection of technology, design, innovation, and commercial strategy.

    He has successfully led and launched several hundred products across global brands by identifying brand and consumer needs, translating them into clear product direction, and working closely with textile engineers and development teams to bring high-performance seamless innovations to market. His strength lies in bridging technical development with commercial outcomes, ensuring products are both functionally advanced and market relevant.

    He has collaborated with leading global brands including Vuori, LSKD, Marks & Spencer, ODLO, Wilson Sporting Goods, lululemon, Gymshark, and Athleta, contributing to seamless platforms, fabric innovation, and end-to-end product strategies.

    He focuses on turning technical complexity into clear product narratives and scalable solutions, enabling brands to grow innovation through strong execution and consumer-centric storytelling.

  • Vishmith Osara, Chief Product & Technology Officer

    VishmithOsara

    Chief Product & Technology Officer

    Dynamic textile and material innovation professional with over 10 years of experience in engineered knitwear development, yarn innovation, and strategic material creation.

    Vishmith specializes in translating advanced yarn technologies into performance-driven product solutions, bridging material science, product engineering, and commercial storytelling. His expertise spans yarn development, innovation strategy, supplier collaboration, and market-focused material commercialization.

    He previously provided leadership to the Yarn Innovation & Creation teams at MAS Holdings and InQube, driving next-generation yarn concepts, material exploration, and innovation programs aligned with global brand requirements.

  • Kosala Marasinghe, Technical Product Development Lead

    KosalaMarasinghe

    Technical Product Development Lead

    A standout next-generation talent in seamless development, Kosala brings over 10 years of experience specializing in Santoni seamless knitting technology. He has been directly responsible for programming and developing newly launched products for brands such as Odlo, Vuori, and LSKD, and has led the development of multiple collections for Gymshark, Athleta, M&S, Old Navy, and Decathlon, among others.

    Kosala's strength lies in his ability to work closely with brands to deliver on their desired outcomes, while continuously pushing seamless technology to its full potential.

  • Dharsha Gunathilake, Head of Product Creation (Consultant)

    DharshaGunathilake

    Head of Product Creation (Consultant)

    With over 20 years of expertise in seamless manufacturing, Dharsha is widely recognized as one of the pioneers of seamless athleisure / sports product creation. He was instrumental in developing some of Lululemon's most iconic franchises, including Swiftly, Metal Vent Tech, and Ebb to Street, and has played a key role in taking brands from early inception to global scale within the seamless category.

    His experience spans working closely with leading global brands such as Lululemon, Adidas, Banana Republic, and Athleta. Dharsha has also been deeply involved in establishing and nurturing global development centers in Australia and Vancouver, in addition to his foundational role in Sri Lanka.

  • Niroshan Palliyeguruge, Head of Innovation & Commercialization (Projects)

    NiroshanPalliyeguruge

    Head of Innovation & Commercialization (Projects)

    The brain behind Nike's iconic engineered knit products, Niroshan brings over 20 years of expertise in seamless product development, with deep specialization in seamless circular knit and flat knit technologies. He has been a key leader in the teams that created major Nike seamless categories, including Nike Pro, Women's Running, and several other core performance segments.

    In recent years, he has also played a pivotal role in collaborative development projects with Nike, focused on advancing and innovating the engineered knit space.

    Niroshan brings comprehensive seamless sportswear expertise to the team and is widely regarded as one of the most sought-after developers in the global seamless arena.

  • Wilfried Blum, Raw Material & Technology Expert

    WilfriedBlum

    Raw Material & Technology Expert

    With over five decades of global experience in textile engineering and seamless knitting technology, Wilfried Blum is a highly respected authority in circular knitting, seamless product development, and advanced textile innovation. He is the Founder and Owner of BLUM Textile Engineering, a role he has held since 2006, providing specialized technical expertise and strategic guidance to textile and apparel companies worldwide.

    Throughout his career, Wilfried has helped numerous global brands and manufacturers develop yarns, fabrics, and finished apparel, supporting products that have been successfully launched and scaled across international markets. His expertise spans the entire value chain—from raw material and yarn engineering to fabric development and garment execution.

    Recognized for his depth of technical knowledge, global perspective, and ability to translate innovation into commercially viable products, Wilfried Blum continues to be a trusted advisor to global brands, mills, and manufacturers shaping the future of seamless and circular knit apparel.

  • Ivan Brown, Advisory / Mentor

    IvanBrown

    Advisory / Mentor

    With over three decades of leadership experience in the global apparel and textile industry, Ivan Brown has built an exceptional career spanning manufacturing innovation, operational leadership, and business transformation.

    Beginning his journey in the United Kingdom with a strong technical foundation in knitting and textile manufacturing, he developed deep expertise in advanced knit technologies and large scale production operations that would later shape several industry leading manufacturing platforms.

    Throughout his career, Ivan has led complex manufacturing operations across multiple regions, successfully establishing and scaling high performance facilities while driving innovation, operational excellence, and sustainable growth. He is widely recognised for his ability to combine technical expertise with strategic business leadership, creating agile manufacturing ecosystems capable of servicing some of the world's leading apparel brands.

    Today, he is regarded as a highly respected industry leader with extensive expertise in advanced knitting technologies, operational transformation, strategic growth, and global apparel manufacturing. He is currently based in the United Kingdom.